Volkswagen is introducing something a little bit different to the United States of America today.
No, this is not a brand-new model of automobile. This is… ketchup. Ketchup is produced by the same business that is responsible for the Volkswagen Beetle and the Volkswagen Bus. It is not just any ketchup, however; it is a ketchup that has a devoted fan base. This is because you can also rule the condiment aisle, so why limit yourself to only cars?
Because Volkswagen is celebrating its 75th anniversary in the United States, the company is offering its well-known Gewurz Ketchup for a limited time. In Germany, the iconic VW currywurst is topped with this sauce, and now, for the very first time, Volkswagen enthusiasts in the United States will have the opportunity to experience what Volkswagen enthusiasts in other countries have been raving about.
We are aware that you were considering putting a Jetta in your garage; but, before of doing so, think about putting this ketchup in your refrigerator first.
Now that we have everything out of the way, let’s speak about that currywurst, since it’s an important topic. Back in 1973, Volkswagen’s cooks produced this one-of-a-kind sausage, and the recipe is so well guarded that it is almost stored in the same vault as the blueprints for the company’s next concept car.
To prepare the wurst, it is first cut into bite-sized pieces and then bathed in this ketchup that is said to be miraculous. This is not the ketchup that you spray on your fries from a bottle of Heinz product, so before you wrinkle your nose, let me clarify. When it comes to sauciness, it is on a whole new level.
It is supposed to be sweeter and richer than regular ketchup, and it packs a punch of tanginess with just the proper amount of peppery spiciness. In addition, it is believed to be more substantial. There are others who believe that it is like ketchup and barbecue sauce having a baby that is filled with flavor. It is ideal for combining with sausage, or essentially anything that you feel needs a little bit more vroom.
Regarding sausage, the iconic Volkswagen Currywurst was the impetus for Volkswagen’s decision to establish a condiment line. Certainly, there is a queue. So significant is the Gewurz ketchup that it even has its own component number, 00010 ZDK-259-101, much like a steering wheel or a spark plug. This is because it is such a significant product. So, why wouldn’t you?
When it comes to the various condiments that are available, the firm also produces a curry sauce that is intended to be used in conjunction with the sausage. People who are searching for a more classic currywurst experience will find this sauce to be great because it has a strong curry taste, is gently spicy, and has a tangy flavor.
Rachael Zaluzec, senior vice president of the customer experience and brand marketing at Volkswagen of America, stated that the company is commemorating more than a significant milestone of selling automobiles this year.
“We are honoring the tales, experiences, and passions that have contributed to Volkswagen being the brand that it is today, including the many fun and unexpected items that have contributed to our success, such as our Gewurz Ketchup Brand condiment” said the Volkswagen spokesperson.
Volkswagen is celebrating its 75th anniversary in the United States, and the debut of the ketchup is a part of that bigger celebration. In addition, as part of this event, Volkswagen will highlight the tales of its admirers on its website. Jamie Orr, a Volkswagen enthusiast and video producer, was featured in a recent article. He began bringing the ketchup back from Volkswagen’s worldwide headquarters in Wolfsburg, Germany, as a memento for friends who are also fans of the company.
If you want to get your hands on a bottle without having to go to Germany, you will need to move quickly. While supplies last, the sauce is being made available for free on the DriverGear product site by the firm. It is quite probable that the condiment will not be available for very long.
In the event that you are unable to get your hands on the ketchup through the internet, you will also have the opportunity to sample it at ChainFEST, a gourmet chain food festival that will take place in Los Angeles on October 5th.