By ChinRes 
Over the course of the last several months, McDonald’s has made efforts to address the uproar of customers over the growing pricing of fast food by introducing a $5 Meal Deal and drawing attention to the many local specials that are available around the nation. McDonald’s customers who are always looking for opportunities to save money now have another cause to be excited: the fast-food giant is about to introduce a whole new value menu.
McDonald’s management revealed their intentions to introduce a “holistic value menu” during an earnings call that took place on October 29. The call followed the announcement of the company’s most recent quarterly results. The Chief Financial Officer of McDonald’s, Ian Borden, has said that the menu is anticipated to be made accessible during the first quarter of 2025, which is just a few months away from now.
CEO Chris Kempzinski noted that the new menu would need to have some kind of meal deal component, combine digital offerings, and feature pricing that are low enough to draw people into restaurants. However, other company officials were very tight-lipped about what the new menu will involve.
Additionally, he said that the new value menu in the United States may be similar to the value platforms that are found at McDonald’s locations all over the globe, such as the McSmart Menu in Australia or the Saver Menu in Great Britain. (There is a selection of burgers, chicken sandwiches, sides, and desserts available on the Saver Menu; however, the pricing for these products are not stated on the website).
McDonald’s has failed to provide any further information on the new American value menu and how it would be different from the Dollar Menu, which is already available at its restaurants and costs $1, $2, and $3. According to CNN, the first version of McDonald’s Dollar Menu, which was superseded by the $1 $2 $3 Dollar Menu, offered a selection of meals and side items with prices ranging from $1 to $3.
On the other hand, consumers have lately started complaining that the $1 $2 $3 Dollar Menus at their local McDonald’s do not include anything that costs only $1. The item that is the least expensive on the $1 $2 $3 Dollar Menu at my local McDonald’s in central New Jersey is a sausage biscuit that costs $1.89, while everything else costs more than $2.
There is a possibility that McDonald’s may have the chance to respond to some of these issues when it develops the new value menu that is scheduled to be released in 2025.
The announcement of McDonald’s bargain menu ideas came at a time when the corporation was experiencing a lot of turmoil. McDonald’s saw a rare decrease in its same-store sales in the United States earlier this year, but the company bounced back with a tiny rise of 0.3% in the most recent quarter. Midway through the month of October, however, a significant E. coli epidemic that was connected to the slivered onions that were used in Quarter Pounder burgers prompted a dip in both sales and traffic.
While on the results conference, Borden said that they feel the worst of the outbreak is “behind us” and that they are presently concentrating on regaining the confidence of customers. The epidemic has resulted in the death of one person, the hospitalization of twenty-two others, and the illness of seventy-five more, as reported by the Centers for Disease Control and Prevention.