An abundance of buzzworthy new menu items, ranging from the Chicken Big Mac to the enormous Big Arch burger, have been introduced by McDonald’s throughout the course of the past year in order to maintain a sense of novelty and excitement for its consumers.
However, none of them have attained the same level of viral renown as the well-known Grimace Shake, which is a purple treat that is only available in limited quantities and became the center of attention for a peculiar TikTok craze in the previous year.
Following its enormously successful run in 2023, fans of McDonald’s have, as is only natural, been wondering whether or not the Grimace Shake would be reintroduced to the menu in the near future. Is it true that the legendary object is going to make a comeback during the year 2024? As of right now, this is everything that we know.
Does the Grimace Shake Have a Name?
When it was first introduced to the menu in June 2023, the shake was included as a component of a Grimace Birthday Meal, which was designed to honor the fuzzy purple McDonald’s mascot. Despite the fact that the company purposefully remained ambiguous on the flavor of the limited-edition shake, a few customers said that it had a flavor that was reminiscent of vanilla with hints of berry flavor.
Almost immediately after the shake was introduced, it began to rise in popularity as a result of an odd fad on TikTok in which producers would pretend to die in a manner similar to that of a horror movie after taking a drink of the shake. Some of the videos on TikTok received millions of likes and views, and celebrities like Courtney Cox even joined in on the viral moment. The trend was so widespread that millions of people liked and viewed them.
In a post that was published on June 27th, X, McDonald’s made a reference to the craze by posting a photo of Grimace with the remark, “meee pretending i don’t see the grimace shake trendd.” The social network director for brand content and engagement at McDonald’s USA, Guillaume Huin, subsequently confessed that the firm first hesitated whether or not to recognize the films since it “took us a bit of time to figure out what was happening.” Huin stated that the company eventually decided to acknowledge the videos.
However, after spending some time viewing the videos and reading the comments left by fans, McDonald’s was able to comprehend the “brilliant creativity, unfiltered fun,” and “peak absurdist “Gen Z humor” that the Grimace Shake trend represents, according to what Huin said on X.
All around the world, the grimace shake
In the year 2024, the Grimace Shake has been spotted at McDonald’s restaurants in different areas of the world, despite the fact that it has not been seen in the United States since the year 2023. Beginning in May of 2024, it was introduced to the Canadian market, however it was only available for a short period of time before it went back into retirement.
Then, at the end of August, consumers from other countries were given the opportunity to sample the Grimace Shake when it was introduced in the United Kingdom for a period of only one week. As part of the celebrations commemorating McDonald’s 50th anniversary in Britain, the limited-time launch was held.
at the most recent instance, McDonald’s introduced the Grimace Shake to the Australian market for a short period beginning at the beginning of October. The Grimace Meal, which includes fries (320 calories per medium order) and the consumer’s decision of either a Big Mac (590 calories) or 10-piece Chicken McNuggets (410 calories), is offered as an a la carte option or as a part of a Grimace Meal.
Is the Grimace Shake going to make a comeback in the United States in the year 2024?
Despite the fact that McDonald’s Grimace Shake has been making its way into several of its overseas markets this year, the fast food chain has not disclosed any intentions to bring the product back to the United States in the year 2024.
In light of this, lovers of the Grimace Shake in the United States will have to satisfy their craving for the delight from a distance for the time being and keep their fingers crossed for a relaunch one day.
They should keep their eyes peeled for a number of exciting new debuts in American McDonald’s restaurants, such as the holiday-themed Boo Buckets and the returning Pumpkin and Crème Pie (280 calories). In the meanwhile, they should keep their eyes open.