By ChinRes 
You will be pleased to read that the legendary soda company Mountain Dew is returning its original name and ditching the “MTN” logo abbreviation that it began using in 2009. If you were a fan of the Mountain Dew brand growing up, you will be really glad to discover this news. The redesigned logo now features incorporates the year 1948, which is the year that Mountain Dew was first introduced, as well as a citrus leaf that is dotted on the “i.”
“Born in the mountains of Colorado, the distinctive citrus flavor from Mountain Dew propelled the brand into a global cultural thing, giving us a rich history to lean into as we reimagine the next generation of our brand,” said JP Bittencourt, vice president of marketing at Mountain Dew, in a statement to Food Republic. “We are grateful for the opportunity to draw inspiration from this rich history.”
“Mountain Dew is reclaiming the landscape with a new logo while visual identity that is synonymous with thrills, celebrating the great outdoors & embracing the ‘DO THE DEW’ spirit.”
PepsiCo Design & Innovation is responsible for the creation of the new logo, which was created to emphasize the brand’s signature citrus-inspired hues as well as the gentle curves of mountain peaks. In order to “evoke the refreshing taste enjoying drinking a can of Dew” after a hard day of trekking and experiencing the great outdoors, this beverage is intended to be consumed.
The original recipe for Mountain Dew was created in the 1940s in the state of Tennessee. Contrary to the widespread belief that soda contains flame retardant, the original formula did not contain flame retardant. The original formula was bottled by siblings Barney and Ally Hartman, who managed a bottling firm named Hartman Beverage Co.
Mountain Dew was initially developed as a mixer for whiskey drinks, and the two individuals came up with the peculiar flavor of Mountain Dew as a tribute to 7 Up. The lemon-lime taste was not available in their specific location at the time, which was a time when sodas were mostly distributed in regional markets.
The initial branding of Mountain Dew was somewhat unlike to the brand that we are familiar with today. As a matter of fact, the initial logo for the soda included a person who was barefoot while clutching a shotgun. Additionally, the beverage was advertised in Southern locations such as Knoxville, Tennessee; Marion, Virginia; and Johnson City, Tennessee.
The Mountain Dew brand was purchased by the Pepsi-Cola business in 1964, and the firm later redesigned its appearance in order to be more appealing to consumers who were more interested in outdoor activities and adventure. The redesigned logo of the company will start to appear on shelves throughout the summer of the next year, maybe as early as May of 2025.