By ChinRes 
An exclusive, one-day-only Crumbl Cookies pop-up event that took place in Sydney earlier this week attracted a queue of Australians out the door and down several blocks. A number of the chain’s followers waited for more than an hour in order to acquire one of the chain’s characteristic pink boxes that included cookies. On the other hand, the pop-up was not at all Crumbl.
Not only were individuals paid $17.50 AUD for something that ordinarily costs $5 USD, but the Crumbl enthusiasts were dissatisfied to discover that the cookies they had waited so long to enjoy were dry and stale. This was a disappointment for them. I don’t understand how it could happen. Since they were the ones. Five days before to their arrival, the cookies had been cooked, flown in from Hawaii, and amazingly made it past Australia’s stringent customs.
The organizers employed marketing materials that gave the impression of being official ads for Crumbl Cookies. These commercials were advertised on Instagram and TikTok sites that have since been deleted, and they were under the handle @crumblsydney. However, the organization was not in any way connected to Crumbl Cookies.
Upon further investigation, it was discovered that the individuals who were responsible for the unapproved pop-up were just enthusiasts who desired to bring the Crumbl experience to Australia. They reportedly spent $4,000 on travel to and from Hawaii, and another $6,000 for the cookies themselves, as evidenced by the fact that they provided the bank records and receipts to back up their claims.
In addition to this, they required that the cookies were kept in sealed containers at room temperature throughout the entirety of their travel, precisely as Crumbl recommends. Nevertheless, it is evident from the comments that this did not help.
Since the news of the unapproved Crumbl pop-up became public, social media has been in a state of utter consternation. In spite of the fact that the organizers have disclosed a few good replies they have received, the general reaction from the public has been less than favorable.
Not only did many people discover that the cookies had gone bad, but they also questioned the objectives of the organizer, pointing out that the use of Crumbl advertising materials and the name “Crumbl Sydney” was an attempt to trick customers into believing that the cookies were legitimate.
In a post on TikTok, the user @elle_easternsuburbsmum taste-tested the cookies and stated that she “can’t believe I waited an hour” after purchasing ten of them for a total of $150. However, despite the fact that they were taken advantage of, there is a possibility that things will turn out well for Crumbl lovers in Australia.
“You must sample them fresh here in the United States!” Sawyer Hemsley, a co-founder of Crumbl Cookies, remarked on the film produced by the creator. This pop-up is not affiliated with Crumbl Cookies. Crumbl Cookies provided the following statement on the pop-up shop in Australia: “Although the pop-up in Australia was not supported by Crumbl, we appreciate the global enthusiasm for the brand.”
They went on to state that although there are just Crumbl outlets in the United States of America and Canada at the moment, they “look forward to expanding to other countries in the future.” The inclusion of Australia on that list of nations is a foregone conclusion after everything that has transpired; but, when the time comes, the announcement will be made through the official communication channels of Crumbl.